Why I Talk Strategy With CEOs Before I Talk Services

Last month, a founder building an AI-driven HR platform in the Baltics asked me to just explain how recruitment agencies work in Japan. He expected a market briefing.

What actually built trust wasn’t the market facts — it was walking through how Japanese companies actually make hiring decisions, and why that process looks nothing like what he was used to.

We ended up designing the market entry strategy together, as equals, rather than me handing him a report.

If you’re trying to figure out how decisions actually get made inside Japanese companies, feel free to reach out.