Not every company enters Japan from the same starting point.
Some are still confirming whether Japan is worth the investment. Some are ready to launch but have never sold here before. Some already have meetings happening but need someone to turn them into signed business.
I manage and execute Japan market entry projects across each of these stages — validation, entry, and execution — focusing the work on what your company actually needs at each stage. The stages don't need to happen in order — you can combine them, or start with just one, including execution alone.
This isn't a menu of everything I could possibly do. It's a way of answering one question honestly:
Where are we in Japan right now?
01 — Market Validation
Before you invest, know what you're investing in.
For companies still deciding whether — and how — to enter Japan.
Market Research
Competitor / Market Player Research
Industry Interviews
ICP Definition
Target Market Mapping
Initial Market Feedback
The goal isn't a report to file away. It's a clear answer to should we enter Japan, and if so, how? — grounded in real market signal, not assumptions.
02 — Market Entry
Launch in a way Japanese buyers actually respond to.
For companies that have decided to enter and are preparing to go to market.
Japanese Messaging and Localization
Japanese Landing Page
Content Adaptation
Initial Demand Generation
Advertising Test Design & Campaign Management
Target Account Mapping
Japanese Outreach
Initial Meeting Generation
Exhibition and Trade Show Support
This stage builds the go-to-market foundation and starts generating real market response — creating the conditions for effective sales execution in Japan.
03 — Market Execution
Hands-on execution from first contact to commercial progress.
For companies that need to actually win customers, distributors, or partners in Japan — not just get introductions.
Target Account Selection
Decision Maker Research
Japanese Outreach — email, form, and phone where appropriate
Reply Handling and Lead Qualification
Meeting Generation
Sales Meetings
Commercial Follow-up
Negotiation
Partnership Development
Closing Support
Pipeline Management
This isn't appointment setting, and it isn't lead handover. I stay directly involved from the first outreach through commercial follow-up, negotiation, and closing — moving each opportunity forward until there's a result, not just an introduction.
Need only one part of this?
Most Japan projects don't start with a full framework — they start with whatever is actually blocking progress right now.
Any single capability above — from early-stage research to hands-on sales execution — can be engaged on its own. This also covers public-sector work: Public Procurement Research and Opportunity Monitoring, for companies selling into government, municipal, or institutional buyers in Japan.
You don't need everything to start a conversation.
The first step is understanding where your Japan project stands today. Scope gets defined only after that.
Discuss Japan