I Stopped Selling on LinkedIn. My Pipeline Got Better.

Last month, a CEO messaged me after reading a post I wrote about a negotiation that didn’t go the way I expected. He wasn’t reaching out because of a service page or a sales pitch — he said the post was the first time he understood how decisions actually get made in Japan.

For a while, I tried posting about my services directly. It barely moved anything.

I switched to writing about what I was actually learning from real conversations, one lesson per post, nothing more.

If you’re thinking about how to build credibility with a Japanese audience before you ever pitch them, feel free to reach out.